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WORD OF MOUTH ADVERSITING (FREE)

As with any product, word of mouth advertising is often the cheapest and best advertising.  Your existing scouts (and parents) are a great source for new scouts. 

 Remind all your scouts to invite their friends and neighbors, new kids at school or on the bus, friends from Sunday School, sports teams, summer school, and other club events!  Give the boys some small incentive and recognition when they bring a friend, and maybe a larger incentive/recognition if that friend joins the Pack. 

Have the boys wear their uniforms to school on Den and Pack meeting days.  Have them talk about camping, archery & BB’s, pinewood derby ….. if their class has a show-and-tell, suggest they bring a scouting related item (especially if it’s that HUGE first place pinewood derby trophy!).  Just demonstrating what FUN they are having in Scouting will make other boys WANT to join. 

Ask parents, especially Leaders, to think of other boys in their sons’ peer group that would be interested in Scouting and have them talk with those parents, extending a personal invitation to JSN or to attend a den meeting.  While we have a strong focus on JSN, boys are welcome to join scouting at ANY TIME.  Many parents have a misconception that if their son doesn’t join at JSN, he has to wait a whole year for another opportunity. 

If a boy comes to an event, he is more likely to join, so encourage bringing guests to various Pack events throughout the year and to den meetings as well.  Some den meetings are more “guest friendly” than others, so when you have a particularly exciting meeting planned, encourage your scouts to bring a guest.


Written By: debracopley
Date Posted: 5/30/2007
Number of Views: 230

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